No no-no

Remember the book, "No Logo"? It's Naomi Klein's no holds barred account of how branding is undermining the soul of consumers worldwide. In it was a tale of one particular human who had the Nike swoosh tattooed on his arm. What was the thinking there then? "Like Nike and me man. We're like the same, man. I mean, like Just Do It and everything. That is like how I live my life, man. It's who I am..."

Fast forward to 2009 and to the February edition of Decanter wine magazine. A bloke by the name of Daniel Sobolevskiy. has had the label of the famed (and uber expensive) Chateau Petrus tattooed in huge form on his arm. I'm guessing that the idea is not for people to associate him with snobbery and being overrated. No, no. Surely, the 'concept' is that of a super premium personal message; a legend such as "I am good, aren't I?"

The whole tattoo business on that scale is not my sort of thing. Nevertheless, before Woolworths shut down I was able to purchase some coloured wax crayons at (and I don't mind sharing this with you) a significant discount. When the Spring comes, a message "We are Good, aren't we?" will adorn my forehead and northbound hairline.

This whole self-imposed commercialisation of the person stuff is sick and, frankly, we all should be appalled. However, if anyone does have a suitable brand/product out there that they would like to place/plaster by my "We are Good..." personal tag then please do get in touch at the Email address above. Any reasonable offers considered. No time wasters, please.